Yossi started as a radio DJ and voiceover talent in sunny Tel Aviv, but then, unexpectedly, he moved to the UK and fell in love… with social media!
He joined ao.com to maintain a small Facebook page with 2,000 fans. Although “White Goods” might not be atrractive he and the team at ao.com decided to make kitchen appliances fun and engaging.
Using competitions, videos, funny posts, and effective Facebook advertising, they managed to bring the community to above 1.6 million fans. He went on to manage the ao.com brand across Europe, including the TV and press advertising.
Yossi is now Head of Digital at Electra Consumer Products, one of the biggest consumer retail groups in Israel. He is responsible for the Ecommerce Strategy and the day to day advertising and optimizing of their websites. He creates the digital content across all channels and Social media, and digital branding.
He also regularly shares his experiences and case studies at conferences and events around the world with his specialities including: Ecommerce, Digital Advertising, Branding, TV advertising, Media Buying, Social Media Marketing, Facebook Campaigns, SEO, Brand Awareness, Facebook ads, Facebook PPC, online customer services, Google +, Linkedin, Youtube, Engaging Content