Alex MacPhail

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Alex has always had an unconventional career. From being sent to Winchester (a top public school) at 13 to not being able to getting into University. From learning to sell at Britain’s notorious version of ‘The Wolf of Wall Street’ in the City to building a direct sales business in Chelsea of more than 1,000 people by the age of 25.

Alex became fascinated with what made people succeed, what differentiated the people who peak perform to those people who just ‘get by.’ In 1991, Alex flew to Los Angeles to convince America’s two top motivational gurus; Anthony Robbins and Stephen Covey to let him become their exclusive promoter in Europe. This was to become the birth of Arena-style training rallies and culminated in 2,000 people walking across hot coals outside Alexandra Palace! Alex started what became the UK’s largest mindset and training company with a 100 staff and a turnover of £20m plus. When Alex sold the business this gave him the time to indulge in his true passion, speaking at events.

For the last 20 years, Alex has had the privilege and opportunity to speak at over 1,000 conferences across multi-industries, making him one of the most experienced and polished speakers around. He is well known for his humour, energy and flexibility to tailor his business knowledge to the specific message of the conference. If it’s laughter, a journey and subtle stories from his varied past then he’s your man.

Key areas that Alex can deliver on are: • Developing Mental Toughness • Influencing with Elegance • Maximising your Personal Brand Desired Outcomes: • Help your team to think as Entrepreneurs • Help them believe they can achieve their true potential • Help them take personal responsibility/feel empowered to deliver great results.


“Alex played a key role at our Store Manager Meeting in Vienna. People are still enthusing about what they learned that day. He really managed to influence mindsets and it was both educational & fun - and extremely motivating! He brought our meeting to the next level”  Head of Training, Fashion Retailer

“Alex joined us to act as Host and Energiser for a global tour of the investment bank with our CEO and Board. This is a tricky group to manage and an audience that can be difficult to please, his flexibility and ability to connect with everyone at all levels (from Analyst to Board) was exceptional and we look forward to working with him again.”  Head of Communications, Global Investment Bank

"Would you please pass our sincere thanks on to Alex – he was absolutely the perfect speaker for the post-lunch slot; dynamic, funny, inspiring, highenergy and with lots of take-home value for the audience."  Partner, National Estate Agency

“We were initially nervous because we had a diverse, pan-European group with English as their second language, but we were amazed how Alex kept them engaged for 3 days. He over delivered and ensured that they understood the conference’s key theme; delivering in a humorous way.”  Marketing Director FMCG

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